Ford Motor Company first advertised its 4-cylinder Model T in a Saturday Evening Post in October of 1908. The company had developed the car for mass market. For this reason, the vehicle was somewhat cheap, durable, easy to drive, easy to maintain and simple enough from the mechanical standpoint for the owners of Model T to make repairs on their own.
The Model T was a natural result of the nature of its creator, Henry Ford, and his practical, persistent and disciplined approach to engineering and business. When working on the development of the car, Ford not only brought his genius to the table but was also able to recruit some of the top engineers of the time, such as Childe Harold Wills, who conducted experiments with various metals. Because of this, model T eventually got lighter and received more durable parts.
When model T first entered the market, it was much cheaper than any vehicle with comparable characteristics and quality. By 1909, Ford Motor Company stopped producing all other models and focused solely on Model T. In 1913, it added a four-door model to the lineup and instituted a policy that black was the only available exterior colour for Model T.
By 1914, the production time for one car went down from about 12.5 hours to 1.5 hours. This allowed Ford Corporation to pay its workers more than the competition, yet at the same time manufacture more cars at better quality. In 1914, Ford produced 300,000 Model T vehicles. All the competition combined produced 200,000. All of this gave Ford Motor Company an extreme competitive advantage in the marketplace. The company was able to keep lowering the prices of Model T because of its manufacturing process and scale. In the beginning, various Model T vehicles were priced in the range from $825 to $1,000. By 1924, the company was able to lower the price to $290. Production ended in 1927 because the car eventually became outdated.